Learn what you need to know about Social Media and create your Social Media Marketing Plan.

- Twitter for customer engagement?

- People are voicing their opinion about our brand on blogs and social networks, how do we listen in to draw learnings and insights?

- How can we get out customers to become our brand evangelists and maybe even help us co-create products?

- We are keen to leverage social media for our brand but what about RoI?

These are just a few questions that innovative organisations and marketers are asking themselves today.

Blogworks Social Media Workshops, hosted for your team as a day-long exercise, on your premises or as an off-site, not just help you kick-start your blogs and social media journey with a clear understanding of the conversational marketing and communication phenomenon that's impacting all organisations and brands - big and small alike, but also help you create a strategic social media plan for your brand/ organisation.

You will learn and work upon:

- How is the Internet different today - impact on society, brands, corporates and media

- What is social media and related concepts

- Important social media channels like blogs, podcasts, wikis, social networks, content communities, micro-blogging etc.

- Social media impact on marketing, communication

- Relevant case-studies that make social media more touch and feel, and show how returns can be measured

- Social Media life cycle - from buzz and conversations to insights and co-creation

- Technology driving blogs and social media and web 2.0

- Creating your social media strategy using the Blogworks Methodology, which directs us to...assess the need, gauge the environment; develop a strategic plan that's in tune with your marketing goal; engage high impact audience in outreach with a purpose and gauge results, through a measurement matrix that keeps you aligned with goals and objectives

- How to monitor and listen into conversations;draw insights and measure ROI for your social media programme

Who should attend: Management and Leadership Teams, Marketing and Communication Teams, Human Resources and Legal

Who will conduct Rajesh Lalwani, Founder, Blogworks and Kishore Bhargava - leading technology evangelist and CEO of Linkaxis Technologies

Many others, including participants from MTV, National Geographic Channel, Fastrack, Titan Industries, Dabur, HP, Hindustan Times, NDTV, and dozens of others, have already benefited! Put in a workshop request here .