Kamla Bhatt says “A different blogosphere in India”, I agree.

By Rajesh on March 30, 2008

My friend Kamla Bhatt, who hosts the very popular Kamla Bhatt Show, and is a researcher and technology trend watcher by profession, says “A different blogosphe in India” in Financial Express of today. The piece also quotes me a few places..
Even as world-wide, over 10% of Forture 500 companies are now blogging, Corporate Blogging is yet to take off in a big way in India.
Now cut to India and you get a diametrically opposite view of corporate blogging. Indian Companies have barely scratched the surface and discovered the value created through corporate blogs. “It is early days yet and the large corporates are yet to adopt them in a big way, but it has been adopted by entrepreneurs on the other hand,” says Lalwani. And he might have a point there. Lalwani’s observation is echoed by Kiruba Shankar, who helps clients with their blogging needs. Shankar says, “Corporate blogging is still in its infancy in India. Whenever I speak with heads of corporations, they say that blogging is important but very few actually turn those words to action.”
She concludes with a very pertinent question:
Could it be that the profile and demographics of the Indian workplace requires a different approach? Consider this: about 500 million people in India are under the age of 25. What are the tools and what is the medium that appeals to them? Could social media tools like Orkut, Facebook, MySpace be the alternatives for Indian Companies?
Totally, there are no one stroke answers for corporates/ brands – each category and then within that each brand has different needs and demands unique solutions.
Read the story here.

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  • Gaurav : Thanks for the comment buddy.Keep writing.
  • Sankarshan - while it is difficult to ascribe this to any one particular reason but it is not unexpected. Let's try and map to the natural consumer behaviour of Awareness, interest, desire and action.
    We are trying to cultivate desire by sharing possible business impact of blogs and social media. Once and only when there is a desire to participate can we expect action.
    Also we are a conversational culture even offline, unlike many other western economies and therefore relatively less dependency on tech tools.
    Cheers
    R
  • Orkut success in colleges is due to the fact that this is the first place people got to interact and get open easily , Young people have got a lot of energy, We (India ) just not harnessing it !
  • Could it be that the actual quantum of bloggers who work in "corporate" and have access to blog(ging) tools during office hours is low ? Or, that the demographics of the work doesn't really allow them to blog ? On Orkut, a casual trawl can tell you who in which team is working on what technology and in deep detail. And yet, barring the FOSS folks across planets like planet-india.randomink.org or planet.foss.in (there are overlaps there) - there is not much public discussion of what's happening.
    This is kind of surprising since the traditional Indian culture is of "commons" where discussion happens in open spaces without formal boundaries.
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