http://www.blogworks.in/post/internet-in-india-the-role-of-search/ Social Media Agency, Strategy, Digital Marketing, Mobile Marketing, Analytics and Research, India Mon, 06 Sep 2010 14:07:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.blogworks.in/post/internet-in-india-the-role-of-search/comment-page-1/#comment-77 Amit Tue, 27 Feb 2007 18:00:42 +0000 http://blogworks.in/w/topics/uncategorized/internet-in-india-the-role-of-search/#comment-77 Hey That's actually the biggest opportunity one could get, 92% of the net is something very very huge, and to make it searchable means alot Hey
That’s actually the biggest opportunity one could get, 92% of the net is something very very huge, and to make it searchable means alot

]]> http://www.blogworks.in/post/internet-in-india-the-role-of-search/comment-page-1/#comment-76 Rajesh Fri, 23 Feb 2007 09:05:46 +0000 http://blogworks.in/w/topics/uncategorized/internet-in-india-the-role-of-search/#comment-76 Thanks Vikas and please do carry on this conversation forward. See you. Thanks Vikas and please do carry on this conversation forward.
See you.

]]> http://www.blogworks.in/post/internet-in-india-the-role-of-search/comment-page-1/#comment-75 Vikas Fri, 23 Feb 2007 00:41:28 +0000 http://blogworks.in/w/topics/uncategorized/internet-in-india-the-role-of-search/#comment-75 Hi Rajesh, Thanks for inviting me over. Raj to answer your question, the large part of web which is inacessiable is due to two reasons: 1) The information is behind username and password. The search engines obviously cannot acess that. 2) Then there are huge databases like Lexus-Nexus or Libraray of Congress which have terabytes of data about everything. However these databases again are not spidered by search engine crawlers and hence they never appear in search results. Hence this part of web which is called the "invisible web" is still under wraps for searching public. You can google invisible web for more info. Also there is an excellent book called The Invisible Web by Gary Price and Chris Sherman. It is compelling read if you want to know more on this. Amita, to quickly talk on your point, the search technology as it exists today is fairly advanced and should be able to serve quite a substantial portion of our information needs. Though it is far from perfect. You might want to take a quick peek at the one of the possible options, that might unfold in near future: <a href="http://blog.outer-court.com/archive/2007-02-02-n25.html" rel="nofollow">http://blog.outer-court.com/archive/2007-02-02-n25.html</a> . Marina: Internet marketing has been knoncking on Indian doors for quite some time. It is only now however as you are correctly pointing out that the tipping point for this is reached. Also let me stick my neck out a little and say that the contextual advertising that SEs have popularized has the potential of being what Jack Welch calls a " game changer". Since online spends make ROI more transparent , traditional media in next 4-5 years might be shoved towards performance marketing as well. This space is hotting up and I am betting my dollars on it :) Hi Rajesh,
Thanks for inviting me over.
Raj to answer your question, the large part of web which is inacessiable is due to two reasons:
1) The information is behind username and password. The search engines obviously cannot acess that.
2) Then there are huge databases like Lexus-Nexus or Libraray of Congress which have terabytes of data about everything. However these databases again are not spidered by search engine crawlers and hence they never appear in search results.
Hence this part of web which is called the “invisible web” is still under wraps for searching public. You can google invisible web for more info. Also there is an excellent book called The Invisible Web by Gary Price and Chris Sherman. It is compelling read if you want to know more on this.
Amita, to quickly talk on your point, the search technology as it exists today is fairly advanced and should be able to serve quite a substantial portion of our information needs. Though it is far from perfect. You might want to take a quick peek at the one of the possible options, that might unfold in near future:
http://blog.outer-court.com/archive/2007-02-02-n25.html .
Marina: Internet marketing has been knoncking on Indian doors for quite some time. It is only now however as you are correctly pointing out that the tipping point for this is reached. Also let me stick my neck out a little and say that the contextual advertising that SEs have popularized has the potential of being what Jack Welch calls a ” game changer”. Since online spends make ROI more transparent , traditional media in next 4-5 years might be shoved towards performance marketing as well. This space is hotting up and I am betting my dollars on it

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