We received great response to our analysis of Satyamev Jayate mentions last week and you must be curious to see what happened yesterday.
- Let me give you the top-line – conversations on Twitter saw a 52% drop over last week and we noted a total of 12565 mentions of #satyamevjayate (only this specific hashtag)
- In terms of timeline, the pattern was very similar to the 1st episode, though volumes were much lower
- Volumes matched upto 11 am, but couldn’t build-up to last week levels thereafter
- Note the significant drop in reach and impressions, showing a drop amongst the highly connected
Here is this week’s report: