Blogworks TiEs

By Swetha on May 21, 2010

Blogworks has been among the early evangelists for social media in India. In our journey of the past four plus years, we have seen the remarkable shift from a time when we would explain how blogs, social media could be used for business to the current day where it occupies a solus position in every marketer’s mind space. Apart from evangelising the impact of blogs and social media on business and marketing early on, we have also been involved in training marketers on how they could be leveraging social media through our workshop series.

We are pleased to share for the latest workshop series our association with TiE, which fosters entrepreneurship globally through mentoring, networking and education. We are conducting a one day interactive session on 4th June,2010 at India Habitat Centre for entrepreneurs and marketing professionals in association with TiE’s Special Interest Group (SIG) on Internet . A workshop around communication and Social Media Marketing, it will include discussions, audio-visual presentations, case studies and role-plays.

Here are pointers what one can expect to learn from the workshop

Communicating right

  • Who should you communicate your message to
  • What should you communicate
  • Make your message believable – tools and tips

Understanding your brand

  • Understanding reputation
  • Understanding drivers of reputation
  • How to earn a good reputation
  • Preparing a communication plan

Concept clarity on social media, Internet

  • The Internet today, overview of India scene
  • Social media tools and concepts
  • Corporate Blogs
  • Blogs & Social Media in Marketing

If you would like to participate in the workshop, you can get in touch with Nitin Agarwal at nitin [AT] tienewdelhi [DOT] org.

See you there!

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  • socialstacy
    Haha, this is great! The commandment of not re-wearing any ensemble is so true! Don't want to look like we have only a few 'going-out' dresses ;) I think another commandment too is changing your default picture at least once every week along with your status' and your facebook layout . Thanks for sharing!
  • This is not a new phenomenon and organisations have a lot of experience at their disposal to deal with this 'brand stalking'.
  • Amita
    Hi Jess,
    We are all guilty on one or the other counts :) If you notice the post ends by saying that the other 5 commandments would best come from readers as you. There are 2 interesting commandments that readers have shared in comments, so we stand at 7. If you have an interesting observation/commandment to share that will be great. Thanks.Cheers.
  • Jess
    But the title says 10 commandments yet there are only 5. Either more commandments needed or title needs to change.
  • Jess
    I am guilty. #2 and #5
  • Hey Superb!! to know such informative descriptive article...
    Thanks for Sharing
    Cynthia Brown
    Sr. Marketing Executive
    http://www.datarecoverysoftware.com/
  • sweety
    Good work , sites like facebook are only a medium to potray urself in the best way(though you may be exactly opposite of what you appear to be on facebook) ,listen good things and say good things and poke in each others life.
  • Amita
    Hi Razia, yes ironical isnt it :)
  • Razia Kuvale
    This is so true! Also many people like the fact that they are Facebook friends with someone even if they don't talk in real life! The greater the number of friends, the more social I am!
  • Amita
    @slippy yes, very very important to mantain the "cool" quotient :)
    @rekha Thank you :)
  • rekha
    You write so well !!
    Hugs :)
  • Slippy
    Thou shall accept all Zinga game requests, namely, farmville, cafe world et al from your closest friends, relatives lest you risk getting hate mails from them about how 'uncool' you and your real life is! Some would even point out that you are outdated.
  • Amita
    Hi Shrey, yeah so true.FB thy second name is mutual admiration club.
  • Thou shalt love thy neighbour as thyself (or pretend to)... it is a simple give and take game. If you do not appreciate others, they won't appreciate you... the 'LIKE' button is there to help you ;) however, be careful not to over do it as there is a thin line between a Facebook celebrity and a wannabe
  • Amita
    Hey Yuvika, good one. Yes, there is serious competition to news channels out there :)
  • Amita
    Hi Aanchal, thanks! Would love to hear one from you :)
  • Aanchal
    This is so true... best part- the simplest of observations :)
  • Great job Amita..u always rock!
    How about
    Thou shall be the first to post thy views about any new breaking news, product launch or movie release so that thou art established as the intellecuarati on FB :)
  • ankita
    nice article
  • The metrics for evaluating a social media program should depend on the objective of the program ;-)
    I see 4 types of objectives:
    1- Influencing a target community and get influencers talk about you:
    - we measure that with the number of influencers in the community that you can reach in FB or LinkedIn, and the number of direct references to your blog from bloggers in that community
    2- Learn/Crowdsource ideas/Innovate
    - we measure the number of article from the community flaged as valuable by the client team
    3- Lead generation.
    - very simple, how many qualified lead resulting from buzz, outreach and ad campaigns on social media outlet
    4- Branding, sentiment analysis
    - overall share of voice (conversations mentioning your brand/product and services / overall number of conversations).
    -% of positive comments.
    Hope this helps and thaks for your post
  • Shefaly : Glad that you agree and acknowledge. Yes, such stalking is not a new phenomenon and but natural that social media, with its increasing impact & viral nature, gets adopted too. Like I said, I was reached out to for advise on 3 occasions this year, so dealing vis-a-vis social media usage for the purpose and the viral impact is NEW.
    Mommy Bloggers/ Mortin - I believe is was a bonafide case of consumer outcry, no malintent visible...to me.
    Greenpeace - I don't agree with their methods too :)
    Cheers
    Rajesh
  • This is not a new phenomenon and organisations have a lot of experience at their disposal to deal with this 'brand stalking'.
    Greenpeace for instance has been an eco-terrorist organisation for years (yes, I know that is not a popularly held opinion but their methods aren't always above board) but companies which are the targets engage at various levels over various issues with Greenpeace.
    As for mommy bloggers being that brigade: well I once wrote a series of posts on typologies. I referred to an OFCOM report that calls Mom bloggers 'attention seekers'. It must have been my highest traffic day because on angry mom blogger posted a link to my article on some blog and then hundreds came. Saying nothing of value just angry at the characterisation and to many, I had to clarify that it is not _my_ characterisation but the UK Telecoms Regulator's. Not that it concerned anyone. I finally wrote a tweet saying 'Help mom bloggers are ganging up on me' and then one left me a comment, relax, we are not but the barrage stopped. Companies, I agree, may have more to lose but I think mala fide intent has to be proven, not assumed.
  • in addition to WATBlog, Bangalore Mirror also has tie ups with HolidayIQ and itwofs.com for weekend getaways and music reviews content respectively...
  • Rajiv - Brilliant. I expect this to become a mainstream trend this year. Cheers
    Rajesh
  • Just wanted to add WATBlog has a tie up with Bangalore Mirror where we power their iTech page since almost a year now.
  • In a shocking and a rather bizarre development, several dozen (I suspect
    200 odd comments) on the blog have disappeared. We are not sure if there
    was a breach but the loss is beyond words. There is no way to ascertain
    what is gone from where. Extremely disappointing.
    Rajesh
  • Hi Aniisu. Thanks for dropping by. You can find the presentations here: http://www.blogworks.in/blogworks_social_media_worksho_1.php
    Do visit us again. You can also register to receive email updates to the blog - just leave your email id on subscription form, given on the sidebar.
    Cheers.
  • Hi, this is an interesting blog...I would be keen to view the presentations from the social media workshop. As an internal communicator who teaches corporate communications at SJCBA, Bangalore, I provide my students tips on using social media for building careers.
    Do visit my blog at www.intraskope.wordpress.com
  • Sure Moksh,
    Sounds good to me. I am trying to do this sometime soon. Will keep you informed.
    Hope you are good.
    R
  • I am.. interested... looking forward to it...
  • Nice blog. Really like the design of the blog!.
    www.formatnreload.blogspot.com
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