1st Blogworks social media workshop concludes – Mumbai next?

By Rajesh on March 23, 2007

blogworks social media workshop.jpg

Updated 9.37 am, 28 March 2007
Phew! Finally!See all PDFs here!
“Believe me the workshop was really helpful to understand the rising influence of social media in contemporary times and also the technology that is making this happen,” writes Tejas, NDTV.com who attended the workshop, “…a great initiative on your part to get the community together!” another senior participant. Grateful :) .
(have you seen the new www.ndtv.com yet?)
Updated at 6.47 pm, 27 March 2007
All PPTs (PDF) are up now. Files were heavy and I have had to remove images and content. Have had to remove all PDFs – the page formatting was totally a mess. Hope to crack this by tomorrow. Meanwhile, mail me your requests and I will send you the files by email till I figure out a way here.
First updated at 1.12 am, 26 March 2007
I just lost 45 minutes worth of effort trying to upload the presentations – there was an error – going to sleep now as we leave for Jaipur tomorrow morning. Updates will now have to wait until Tuesday. Apologies all.
BTW – I was able to attend the initial part of Kiruba’s podcasting workshop today. I think he totally rocks and is among the most engaging speakers I have met. Shame I couldn’t stay the entire duration. Would have, had it been anything other than the monthly reiki follow-up meeting. Another day I guess…


I started my presentation that day by talking about Twitter. Have you checked it out yet? It’s a rage right now. Everyone answers the same question on Twitter – “What are you doing?” The answers are transmitted to friends registered via: Their web page; Internet Messenger (IM); Text message on Mobile depending on chosen settings.
Addictive and compelling – as connectivity, information are being put to great use!
Go see!
Original Post
Got back just a little while ago from the social media workshop – even though it was a late, a few participants wanted to get hands on with setting up a blog and a wiki (and despite the fact that the match is on :) – Nice I think. Bidisha took Arpita through the process and I another group.
It was participative group, all of us learning and participant feedback good:

  1. Anurag talked about his readings on SPI – Social Persuaders and Influencers (the top 2% or so users on social media) that one needs to address first to get the rest to follow – my key take away from his talk
  2. Kishore makes the audio file editing & cleaning up process look ’so easy’ :) ( hoping to attend the Aloo Techie podcast event on Sunday)> He also explained the difference between freeware and free software (latter being Muft and Mukt – Free and Freedom (to use as you want, change, mash-up etc.) and spoke about blog engines and other tech aspects of social media
  3. Sidharth had warned me and his fears came true, he couldn’t make it on account of a nagging problem but we got lucky as Rahul was able to take over from him. Webchutney’s work on Viral is among the coolest I have seen and I never tire even after watching them over and over again. Great case studies too.
  4. Nikhil, (among other things ) captured interesting aspects of music and social media on the Internet today explaining Last.fm; Pandora; Radio Paradise and Radio Verve
  5. I think Vipender got asked the most questions. I asked him many too – after all how often go you get free consulting time from a lawyer :) . Lots of clarity…

I should be able to upload presentations and put links in the piece above, hopefully, by tomorrow (post part 2 of our last Saturday’s ‘language & customer service training module’.
Like I said this morning, the process of conversations just got started and we take it forward from here…
Planning a visit to Mumbai shortly to conduct a similar, half-day session, for a group of 10-12. Let me know if you are interested.
Thanks all!
Cheers.

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  • socialstacy
    Haha, this is great! The commandment of not re-wearing any ensemble is so true! Don't want to look like we have only a few 'going-out' dresses ;) I think another commandment too is changing your default picture at least once every week along with your status' and your facebook layout . Thanks for sharing!
  • This is not a new phenomenon and organisations have a lot of experience at their disposal to deal with this 'brand stalking'.
  • Amita
    Hi Jess,
    We are all guilty on one or the other counts :) If you notice the post ends by saying that the other 5 commandments would best come from readers as you. There are 2 interesting commandments that readers have shared in comments, so we stand at 7. If you have an interesting observation/commandment to share that will be great. Thanks.Cheers.
  • Jess
    But the title says 10 commandments yet there are only 5. Either more commandments needed or title needs to change.
  • Jess
    I am guilty. #2 and #5
  • Hey Superb!! to know such informative descriptive article...
    Thanks for Sharing
    Cynthia Brown
    Sr. Marketing Executive
    http://www.datarecoverysoftware.com/
  • sweety
    Good work , sites like facebook are only a medium to potray urself in the best way(though you may be exactly opposite of what you appear to be on facebook) ,listen good things and say good things and poke in each others life.
  • Amita
    Hi Razia, yes ironical isnt it :)
  • Razia Kuvale
    This is so true! Also many people like the fact that they are Facebook friends with someone even if they don't talk in real life! The greater the number of friends, the more social I am!
  • Amita
    @slippy yes, very very important to mantain the "cool" quotient :)
    @rekha Thank you :)
  • rekha
    You write so well !!
    Hugs :)
  • Slippy
    Thou shall accept all Zinga game requests, namely, farmville, cafe world et al from your closest friends, relatives lest you risk getting hate mails from them about how 'uncool' you and your real life is! Some would even point out that you are outdated.
  • Amita
    Hi Shrey, yeah so true.FB thy second name is mutual admiration club.
  • Thou shalt love thy neighbour as thyself (or pretend to)... it is a simple give and take game. If you do not appreciate others, they won't appreciate you... the 'LIKE' button is there to help you ;) however, be careful not to over do it as there is a thin line between a Facebook celebrity and a wannabe
  • Amita
    Hey Yuvika, good one. Yes, there is serious competition to news channels out there :)
  • Amita
    Hi Aanchal, thanks! Would love to hear one from you :)
  • Aanchal
    This is so true... best part- the simplest of observations :)
  • Great job Amita..u always rock!
    How about
    Thou shall be the first to post thy views about any new breaking news, product launch or movie release so that thou art established as the intellecuarati on FB :)
  • ankita
    nice article
  • The metrics for evaluating a social media program should depend on the objective of the program ;-)
    I see 4 types of objectives:
    1- Influencing a target community and get influencers talk about you:
    - we measure that with the number of influencers in the community that you can reach in FB or LinkedIn, and the number of direct references to your blog from bloggers in that community
    2- Learn/Crowdsource ideas/Innovate
    - we measure the number of article from the community flaged as valuable by the client team
    3- Lead generation.
    - very simple, how many qualified lead resulting from buzz, outreach and ad campaigns on social media outlet
    4- Branding, sentiment analysis
    - overall share of voice (conversations mentioning your brand/product and services / overall number of conversations).
    -% of positive comments.
    Hope this helps and thaks for your post
  • Shefaly : Glad that you agree and acknowledge. Yes, such stalking is not a new phenomenon and but natural that social media, with its increasing impact & viral nature, gets adopted too. Like I said, I was reached out to for advise on 3 occasions this year, so dealing vis-a-vis social media usage for the purpose and the viral impact is NEW.
    Mommy Bloggers/ Mortin - I believe is was a bonafide case of consumer outcry, no malintent visible...to me.
    Greenpeace - I don't agree with their methods too :)
    Cheers
    Rajesh
  • This is not a new phenomenon and organisations have a lot of experience at their disposal to deal with this 'brand stalking'.
    Greenpeace for instance has been an eco-terrorist organisation for years (yes, I know that is not a popularly held opinion but their methods aren't always above board) but companies which are the targets engage at various levels over various issues with Greenpeace.
    As for mommy bloggers being that brigade: well I once wrote a series of posts on typologies. I referred to an OFCOM report that calls Mom bloggers 'attention seekers'. It must have been my highest traffic day because on angry mom blogger posted a link to my article on some blog and then hundreds came. Saying nothing of value just angry at the characterisation and to many, I had to clarify that it is not _my_ characterisation but the UK Telecoms Regulator's. Not that it concerned anyone. I finally wrote a tweet saying 'Help mom bloggers are ganging up on me' and then one left me a comment, relax, we are not but the barrage stopped. Companies, I agree, may have more to lose but I think mala fide intent has to be proven, not assumed.
  • in addition to WATBlog, Bangalore Mirror also has tie ups with HolidayIQ and itwofs.com for weekend getaways and music reviews content respectively...
  • Rajiv - Brilliant. I expect this to become a mainstream trend this year. Cheers
    Rajesh
  • Just wanted to add WATBlog has a tie up with Bangalore Mirror where we power their iTech page since almost a year now.
  • In a shocking and a rather bizarre development, several dozen (I suspect
    200 odd comments) on the blog have disappeared. We are not sure if there
    was a breach but the loss is beyond words. There is no way to ascertain
    what is gone from where. Extremely disappointing.
    Rajesh
  • Hi Aniisu. Thanks for dropping by. You can find the presentations here: http://www.blogworks.in/blogworks_social_media_worksho_1.php
    Do visit us again. You can also register to receive email updates to the blog - just leave your email id on subscription form, given on the sidebar.
    Cheers.
  • Hi, this is an interesting blog...I would be keen to view the presentations from the social media workshop. As an internal communicator who teaches corporate communications at SJCBA, Bangalore, I provide my students tips on using social media for building careers.
    Do visit my blog at www.intraskope.wordpress.com
  • Sure Moksh,
    Sounds good to me. I am trying to do this sometime soon. Will keep you informed.
    Hope you are good.
    R
  • I am.. interested... looking forward to it...
  • Nice blog. Really like the design of the blog!.
    www.formatnreload.blogspot.com
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