Blogworks: Social Media India; Social Media Strategy India; Social Media Agencies in India; Strategic social media solutions for Indian & global brands and corporates; social media workshops; social media outsourcing; social media marketing in India; busi

Across the globe, the blog and social media environment is evolving rapidly and India is no exception to this. The study is an attempt to capture facts, insights, and learnings for the reader to get a sense of what's happening on the ground.

The Methodology

Three clear ingredients have gone into preparation of this document:

- Primary Qualitative Research conducted among selected thought leaders
- Use of Secondary Research available from a variety of sources - online and through offline reports
- Intuitive insights and learnings of Team Blogworks based on its participatory work in the Blog and Social Media scene in India

Report Document Consists

Facts and Figures

- Internet in India
- India Mobile
- Impact of Social Media - Global and India
- India traffic - blogging sites and social networks
- Comparative features of Indian social networking platforms
- Analysis of mainstream social networking players
- Analysis of popular blogging platforms

Trends and Insights

- Blogging 2.0
- Thought Leader Survey Highlights

Pricing

- The report is now available for Rs. 5,000/ USD 100, payable in advance.

To order, write to us at studyreport@blogworks.in

Fri, 19 Dec 2008 15:20:19 +0530

Outsourcing Opportunity : Insights & Research 2.0

Blogworks is one of the most respected social media consultancies in India.

We have been delivering value to a client roster consisting global and Indian names. Global citizens we are, you may be located anywhere in the world but will find that our thinking, approach and delivery matches the best.

We'd be happy to work on your Analytic & Research Outsourcing needs (or a variety of other social media and mainstream offerings, if you like).

Some options that you might want to consider are listed below.

Brand Conversation Audits

A snapshot audit of conversations on the web around your brand, competition & industry in different vectors, including perception and tone. We provide you with insights gathered existing feedback, and in-depth analysis of gaps we need to fill through dialogue and engagement.

Dashboards sent out daily, weekly, any agreed periodicity or as a one-time activity.

Digital Audits

An audit of your digital presence versus select competition, covering points of presence; a detailed audit of website (content, structure, interface); traffic analysis; overall messaging and key messages; customer feedback; gap analysis.

Consumer Research 2.0

You can now reach consumers in real time for accurate analyses and insights using social media tools.Combine old world rigor with new world tools, led by social media, and the result you get is unique value, delivered by Blogworks Research.

- Commissioned Surveys & Studies - social media, consumer behavior, marketing

When LiveJournal.com was looking to enter the Indian social-media landscape, we combined our intuitive insights & learnings with secondary data and a qualitative study amongst select thought leaders. This helped LiveJournal chart a unique India strategy, now in stages of tactical implementation.

For Fastrack, India's most loved youth fashion brand, we have conducted reviews on existing products, polls around upcoming products; online Sneak-Peek surveys among a select 'by invitation' group as well as offline in-depth meets across cities. Feedback has been integrated into product pricing, development and design.

- Syndicated Studies

Our syndicated studies like Overview of Blog & Social Media Environment in India and India Social Media Survey amongst marketers & corporates along with exchange4media are committed to help the industry to benefit from shared insights and make for educated decisions.

Write to us at research@blogworks.in or fill in an assignment brief here for us to revert with a plan.

Let's start a conversation.

A dashboard view of our other services:

In the News 2009

Tue, 17 Feb 2009 15:26:44 +0530

Mail Today, 16 August 2009

Blogosphere has changed their lives.

Mint, 14 August 2009

10 year of blog, part 4 - Tweet now, blog later

CNN IBN, 13 July 2009

Unhappy with your purchase? Gripe online.

The Hindu Business Line, 2 July 2009

Tapping the Social Web

Financial Express- Brand Wagon, 9 June 2009

Friends in Arms - coverage for India Social Media Report - Edition 1

IMPACT Weekly 30 March - 5 April 2009

Big Adda presents exchange4media India Social Media Summit in association with Blogworks.

exchange4media, 30 March 2009

e4m India Social Media Summit: Of qualitative evaluation and measuring ROI

exchange4media, 28 March 2009

e4m India Social Media Summit: 'Social Media is like a tribe and one needs to be its tribal chief'

exchange4media, 26 March 2009

exchange4media and Blogworks join hands for India Social Media Summit 2009

The Kamla Show, 27 March 2009

Social Media in India, what's missing - Anurag Batra, e4m & Rajesh Lalwani, Blogworks

Mint, 18 March 2009

Reds go online for votes...

Afaqs, 16 February 2009

The Virus called Facebook.

PC World India, 4 February 2009

Blog Tracker

All logos properties of respective owners.

Tue, 07 Apr 2009 11:53:21 +0530

Blogworks delivers strategic social media solutions and know-how to brands, corporate, media houses and not-for-profit organisations to enable transparent and ethical conversations between them and their stakeholders.

We are amongst the select few who have a strategic approach for handling 'conversational communication and marketing' along with mainstream marketing, branding and public relations.

Strategy
- Social Media Strategy: assess the need, develop a strategic programme
- Social Media Workshops:understand impact and brainstorm vis-a-vis your needs

Engage and Influence
- SocialFootprints: Silver, Gold and Platinum modules
- Friends and Influencers programmes: Silver, Gold and Platinum modules
- AmpliFire: add a punch to your ongoing initiatives

Insights and Research 2.0
- Brand Conversations Audit: Snapshot of your brand conversations sent to you daily, weekly or as a one-time project
- Blog & Social Media Tracking amdAnalysis
- Digital Audit: How does your digital presence fare versus competition
- Consumer Research 2.0
- Commissioned Surveys and Studies: social media, consumer behavior, marketing
- Syndicated Studies: India social media survey, India social media overview and more...

Integrated Solutions
- Strategy
- Design & Development: blogs, social networks, widgets, web & mobile applications
- Content Development
- Engagement
- Ongoing Management & Moderation
- Insights

See details here.

India Bloggers Directory - Edition 1

Tue, 14 Apr 2009 15:23:25 +0530

Fill out my Wufoo form!

India Social Media Survey Report - Edition 1

Mon, 25 May 2009 23:40:11 +0530

Thu, 18 Jun 2009 16:41:15 +0530

Blogworks delivers strategic social media solutions and know-how to brands, corporate, media houses and not-for-profit organisations.

Strategy that hooks back into the big picture.

We can help you enter the social media cycle at any stage or at level of intervention -starting out a new programme or intervention into an existing programme. Read more.

Analytics that combine the best of technology and expert analysis.

We can help you listen into stakeholder conversations on the social web. Read more.

Research 2.0

You can now reach your markets in real time for accurate analysis and insights using social media tools... Read More.

Social Media Workshops

Learn what you need to know about Social Media and creating your Social Media Marketing Plan, in just 8 hours... Read More.

Design that rocks.

Blogs, Brand websites, Microsites, E-commerce sites, Facebook Apps, Multimedia presentations, Flash videos, E-brochures and mailers, Desktop applications and more.

High Impact Content.

Business and Lifestyle. Read more.

Fill an assignment brief by going here.

Thu, 18 Jun 2009 16:49:06 +0530

Brands and Corporates

Conversational marketing gives marketers the opportunity to listen into conversations, draw insights, participate, narrow-cast messages, change the tone from sales pitches to personal conversations. We help brands and corporates navigate the social media roads.

Media and Publishing

"We can't expect consumers to come to us. It's arrogant for any media company to assume that" - Quincy Smith, President, CBS Interactive.

Media Owners: Media's role is changing in times of citizen journalism and user generated content. Also, people are not just creating, but consuming and sharing media content online. We help media houses evolve to the new media opportunity.

We also work with overseas media owners with their India entry and alliances.

Publishing: On-the-go-publishing has changed the dynamics of traditional publishing business. Publishing on demand is here; people are buying based on feedback and reviews from peers; communities are allowing readers and authors to engage; publishers are marketing to a global audience. We help publishing groups craft innovative strategies.

Not-for-profit organisations

We help craft strategies and outreach programs for not-for-profit organisations to benefit from the level playing field that the social media environment allows.

Analytics

Tue, 23 Jun 2009 16:11:35 +0530

As a marketer, public relations professional or an agency, you may have already seen that it is important to make sense of stakeholder conversations on the social web; to separate insights and feedback from noise; to identify influencers and trends; to see how you are faring versus your competitors; to identify potential crises and opportunities, before anybody else.

However, to listen into these many thousand (or million) conversations, originating from many sources is not easy. Even more challenging is to make sense of what's being said and how you could act upon it.

Leveraged well, these insights could prove very powerful and profitable, helping you correct mistakes, craft key messages, launch new products...

Blogworks can help you listen into what's being said, and what you could do about it.
We combine the best of technology and expert analysis.

Here is how:

Sample these:

Brand Conversation Audits

An audit of conversations on the web around your brand (or subject/ industry) in different vectors, including perception and tone. We provide you with insights gathered existing feedback, and in-depth analysis of gaps we need to fill through dialogue and engagement.

Digital Audit

Whether you are a:

- Marketer
- Communication Professional
- Agency (Advertising/ Public Relations)

...located anywhere in the world, write to us with details of your need at analytics@blogworks.in for a detailed list of our offerings.

Research & Insights

Tue, 23 Jun 2009 19:50:17 +0530

Research 2.0

You can now reach your markets in real time for accurate analysis and insights using social media tools.Combine old world rigor with new world tools, led by social media, and the result you get is unique value, delivered by Blogworks.

Write to us at research@blogworks.in

- Commissioned Surveys & Studies - social media, consumer behavior, marketing

When LiveJournal.com was looking to enter the Indian social-media landscape, we combined our intuitive insights and learnings with secondary data and a qualitative study amongst select thought leaders. This helped LiveJournal chart a unique India strategy, now in stages of tactical implementation.

- Syndicated Studies

Our syndicated studies like Overview of Blog and Social Media Environment in India and India Social Media Survey amongst marketers & corporates along with exchange4media are committed to help the industry to benefit from shared insights and make for educated decisions.

Write to us at research@blogworks.in

Fill in an assignment brief here.

Engage & Influence

Tue, 23 Jun 2009 19:58:12 +0530

Social Media Outreach

- Generate buzz
- Amplify offline initiatives
- Engage key audience
- Build sustained two-way associations between the consumer and the brand, leading to:
Powerful word-of-mouth
Consumer evangelists for the brand
Co-creation of products

Friends & Influencers programme

Who are the key influencers that you need to engage? These might include vocal consumers, bloggers writing about your domain, or experts. We help seed and manage these crucial relationships.

Choose from amongst our Silver, Gold and Platinum Modules. Write to us at friends@blogworks.in

Tactical Initiatives

SocialFootprints

Create digital footprints for your audience to engage with the brand and vice-versa. Do this through your own blog, or by creating touch-points and communities on social networking sites, creating widgets and applications on the desktop, web, social networks or the mobile.

Choose from amongst our Silver, Gold and Platinum Modules. Write to us at socialfootprints@blogworks.in

AmpliFire

Add a punch to your ongoing initiatives by leveraging social media tools like social media press releases, dissemination to wire agencies; publishing text, audio and video content on content communities etc. Write to us at amplifire@blogworks.in

Fill in an assignment brief here.

Wed, 24 Jun 2009 12:26:23 +0530

Here are some articles that you will enjoy reading. We have tried to place them in an imaginary sequence for those who might want to keep the continuity. Each however is complete by itself - just click - and enjoy:

Social media lets you make intimate conversations: Mythologic, episode 1: Krishna, Chandra and the God of gods!

Consumers are in the driver's seat this time: Old buyers, new markets.

Do you know where you want to go? So where are you going in your social media car?

A CEO's guide to blogging.

Mirror, mirror on the wall who is the most viral of them all? Twitter!Micro-blogging anyone?

Best of shared learning:Blog the Talk - all editions.

A podcast with Kamla BhattSocial Media in India, what's missing?

Meet the Zoozoos online:The Zoozoo Phenomenon.

Viral videos are enjoying the spiral effect:Viral all the way.

Integrating social media elements: Social Media Triads - Version 1.1

We'd love to hear your feedback. Please write to us at conversations@blogworks.in