I have visualised and shared this scenario with platform owners for a few years, they seem to be coming around to adopt it.
The scenario is fairly simple
Marketers and businesses often have money, and are led by deadlines. Organic growth/ lead generation is slow and doesn’t deliver critical mass, fast enough
Content owners have meaningful and compelling… Read more »
I cringe every time I read the words #FAIL , #boo or thus like on Twitter, from users who might just have given a cursory glance to a tool or barely used a service.
This is someone’s brand we are referring to, a brand that’s dear to someone; a service in whose creation someone has put… Read more »
The wait is finally over…
We had released the findings of India Social Media Survey Report – Edition 1 in a hard copy format at the India Social Media Summit, end March.
The report, available for sale through exchange4media costs only Rs. 1500/- and consists valuable pieces stories and case-studies (you can send us requests for purchase… Read more »
Susan Boyle, one of the contestants of the British reality show “Britain’s Got Talent”, gave a dramatic performance on stage mesmerizing the audience and judges with her marvelous voice. Immediately after the performance, her viral video circulated the internet and got a whooping 186 million views online in less than a month as per Visible… Read more »
According to the comScore World Metrix audience measurement service, the number of people who use the internet (15 years and above from home and work computers) has crossed the 1 billion mark in December 2008.
Key findings of the comScore study showed:
The Asia-Pacific region accounted for the highest share of global internet users at 41 per… Read more »
A look at advertising trends given the economic slump has revealed how marketers are increasingly looking at cost-effective mediums of reaching the target audience.
Even as print and electronic are losing takers, online marketing initiatives are finding new ground and seeing good growth. Not only is the medium flexible to reach diverse kinds of audience… Read more »
My piece of 31 December 2007 in Mint talked about Internet Trends in 2008.
Here is it again.
Which ones did I get right? Which ones did I miss?
Do share your experiences please.
I am now trying to pen my thoughts on what to expect in 2009.
Keep writing.
Blogworks – Blog the Talk discussion series was conceived to feature the best of learning from the ‘live web’ through panel discussions, talks and one-on-ones – mostly conducted online.
Blog the Talk series is presented by Ideafarms, an IT smart-sourcing company, providing enhanced business value to its globalised clients, through disrupting thinking and innovation.
Growing ambitions of… Read more »
These trend prediction things are scary I think. I mean how many of them will be egg in the face?
I was taking a peek at my first post of last year, summarizing possible online trends for 2007, to see where we stand – let me know your thoughts:
Online will gain ground rapidly – am… Read more »
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