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Social Media
Media
Reports
Social Samosa recently featured Allen Solly’s End of Season Sale Facebook application conceptualised by Blogworks, which generated 2,194% RoI, in their social media case studies.
The Company
Harley-Davidson India’s celebrates 110 Years of Freedom on social.
The celebration was marked by the biggest event in Harley-Davidson India’s history – the first National H.O.G. Rally in Goa, from 31 January to 3 February, 2013. To amplify the event further, since the entire community couldn’t be with us in Goa, we took the celebrations to them via Facebook. To create buzz and build anticipation for the event, an exciting cover photo campaign was initiated. We also shared live content from the event, in the form of quotes from the participants, photographs and videos.
The celebrations continued even after the ride with the ’110 Years of Freedom’ Facebook application, inviting the fans to share what freedom meant to each one of them, and we received 770 amazing entries.
The campaign so far has added over 190,000 new fans, reached 4.8 million people, and created 10.4 million impressions. More than 354,000 people engaged with the brand.
The celebrations continue with more events planned through the year. Watch the video of the case study here:
We created an infographic on Allen Solly’s End of Season Sale application that shows how the Blogworks Three ‘I’ Model - Insights Intimacy and Income – was the focus behind putting together an application that was able to translate the engagement with fans and customers online into sales at physical stores for Allen Solly and achieve an unprecedented ROI in the process.
You can also read the detailed case study here.
In continuation of our workshop on the topic: Social Media: Going Beyond The Obvious at Sankalp Unconvention 2013, Mumbai, here’s the part focusing on the ‘Engagement Challenge’.
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We were invited to conduct a workshop on the topic: Social Media: Going Beyond The Obvious at Sankalp Unconvention 2013, Mumbai, the Kumbh Mela of Social Entrepreneurship in India.
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I was recently interviewed by Governance Now, a fortnightly magazine focusing on governance and processes in the public life in India. My interview about the need for politicians to be present to the impact of digital and social media, was published in a recent issue of the magazine, but as I looked through my notes, I thought there was value in putting down my thoughts as a blog post.
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Two years ago, I was due for a wisdom tooth extraction surgery. Like many people would do, a couple of days prior to the surgery, I looked up some dental forums to know more about the procedure and how much it would hurt. The picture I got was pretty fearful and I ended up even more scared. My dentist informed me that these forums usually talk about the most extreme cases and hence other patients get scared.
As it turned out, he was right. I then realised how much difference proper online medical intervention would have made. I would’ve been more relaxed for the surgery.
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As Amita mentioned in the previous post, we were invited by IIM-Ahmedabad to curate the Colloquium segment of their quarterly journal Vikalpa. Here is my introduction to the wonderful pieces written by some of the thought leaders in the social media space. Do tell me what you think.
Also, download your copy of the edition here.
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Our team at Blogworks had recently helped IIM Ahmedabad curate the Colloquium segment for their quarterly journal – Vikalpa. The focus for this segment is on social media and features perspectives from several industry leaders on themes ranging from insights to measurement. I had contributed an article sharing my perspective on the current scenario and where we need to go from here. I have shared the full article below. You can read the complete feature here.
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Hello and welcome to the last part of the series. In part one and two, we looked at a wide variety of aspects of graphic design, namely visual language, format, spacing, type selection and colour. Today we will talk about background and technical difficulties:
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In the first part of this series, we looked at the basics of visual language and format. Today, I am going to explain how spacing, type and colour can make your visuals come alive.
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