Harley-Davidson India’s celebrates 110 Years of Freedom on social.
The celebration was marked by the biggest event in Harley-Davidson India’s history – the first National H.O.G. Rally in Goa, from 31 January to 3 February, 2013. To amplify the event further, since the entire community couldn’t be with us in Goa, we took the celebrations to them via Facebook. To create buzz and build anticipation for the event, an exciting cover photo campaign was initiated. We also shared live content from the event, in the form of quotes from the participants, photographs and videos.
The celebrations continued even after the ride with the ’110 Years of Freedom’ Facebook application, inviting the fans to share what freedom meant to each one of them, and we received 770 amazing entries.
The campaign so far has added over 190,000 new fans, reached 4.8 million people, and created 10.4 million impressions. More than 354,000 people engaged with the brand.
The celebrations continue with more events planned through the year. Watch the video of the case study here: