By Rajesh on March 29, 2009
This is the piece I wrote as part of the Exchange4Media and Blogworks “India Social Media Survey 2009″ Report Document that we revealed released on 28 March 2009. It summarizes the gap I see amongst the marketing/ communication fraternity in their understanding of the connected consumer and social media. The gap was obvious on many… Read more »
By Rajesh on February 12, 2008
I had written about the CSR opportunity in the Delhi-Gurgaon Expressway Toll Plaza crisis recently. Today’s Mint helps propel the message:
Two weeks into the Delhi-Gurgaon expressway toll plaza crisis, things don’t seem to have changed much and the promised seven-minute journey now seems more a mirage than reality. Commuters are losing 15-45 minutes one way… Read more »
By Rajesh on December 12, 2007
Today’s Hindustan Times carried a piece written by me. You can read it on the HT epaper: 12 December 2007, Delhi Edition, HT2, Tech4U Page. In reverence to the editor, here is the final text as appeared in print:
So, where are you going?
A few day ago, I was chatting on the phone with someone from… Read more »
By Rajesh on May 25, 2007
Today’s HT – Tech 4 U (Delhi Edition) has a piece, written by me, probing if blogging is for you, and if yes, how you could get started. You can also see the piece here: http://epaper.hindustantimes.com/default.aspx (See under HT 2)
Off to Mumbai now, where I have a talk to deliver, but will try and put… Read more »
By Rajesh on March 15, 2007
India PR has a loyal readership among the public relations agencies and Hobbit, who runs the blog (and does a phenomenal job of it and does so remaining anonymous) requested me to do a piece for the site and I wrote something for a relatively younger audience.
Here are the excepts from the piece “Experiments with… Read more »
By Rajesh on January 19, 2007
“How can ‘this’ piece not be on the blog!” I had silently exclaimed to myself. After all ‘this’ is where it all started. A session in the office, an informal prompt and I had penned this first, with my limited understanding, for the company newsletter and it was then republished byExchange4Media.com in Jan 2006. It’s… Read more »
By Rajesh on January 17, 2007
It’s been a while since I wrote a concerted post and though I really want to sit and write, I think that will only happen next week. Meanwhile…
A text message from a friend Sunday evening prompted me to switch on ‘We the People’ on NDTV. Blogs & Social Media were being discussed and while I… Read more »
By Rajesh on August 26, 2006
The current issue of Impact-the marketing, advertising & media weekly features a piece by me titled – In the News!- under their Insight/ My View section. Here is the text. Do leave your comments if this was useful.
In the news!
A gentleman known to me, CEO of a mid-sized company, was looking a… Read more »