Category Archives: Publised Pieces

Ten trends that will drive Social Media in 2010

Dataquest published my article ‘Back to the Future’ in their last issue, on Social Media trends to expect in 2010 for India. Reproducing the content here:
Back to the Future
The year 2010 will be about social media coming of age, albeit in select ways. Some relevant trends:

Social Media For the Enterprise: 2010 will be the… Read more »

Old Buyers, new markets

This is the piece I wrote as part of the Exchange4Media and Blogworks “India Social Media Survey 2009″ Report Document that we revealed released on 28 March 2009. It summarizes the gap I see amongst the marketing/ communication fraternity in their understanding of the connected consumer and social media. The gap was obvious on many… Read more »

HT Tech4U focuses on What Blogging Did Next. My piece “Micro-blogging, anyone?” – also the longer, unedited version.

Today’s Hindustan Times Tech4U page focuses on “What Blogging Did Next” and features 2 main pieces on the subject.
In the first piece, titled Hum Blog, Twilight Fairy of Delhi Bloggers Bloc talks about the blogging scene in general and Delhi in particular, online and offline.
The second piece, written by me talks about Twitter.
You can find… Read more »

Mint helps propel the “Corporate Traffic Brigade” thought .

I had written about the CSR opportunity in the Delhi-Gurgaon Expressway Toll Plaza crisis recently. Today’s Mint helps propel the message:
Two weeks into the Delhi-Gurgaon expressway toll plaza crisis, things don’t seem to have changed much and the promised seven-minute journey now seems more a mirage than reality. Commuters are losing 15-45 minutes one way… Read more »

So, where are you going? A piece I wrote for Hindustan Times

Today’s Hindustan Times carried a piece written by me. You can read it on the HT epaper: 12 December 2007, Delhi Edition, HT2, Tech4U Page. In reverence to the editor, here is the final text as appeared in print:
So, where are you going?
A few day ago, I was chatting on the phone with someone from… Read more »

Today’s HT piece

Today’s HT – Tech 4 U (Delhi Edition) has a piece, written by me, probing if blogging is for you, and if yes, how you could get started. You can also see the piece here: http://epaper.hindustantimes.com/default.aspx (See under HT 2)
Off to Mumbai now, where I have a talk to deliver, but will try and put… Read more »

India PR piece – Experiments with Social Media

India PR has a loyal readership among the public relations agencies and Hobbit, who runs the blog (and does a phenomenal job of it and does so remaining anonymous) requested me to do a piece for the site and I wrote something for a relatively younger audience.
Here are the excepts from the piece “Experiments with… Read more »

‘Blogs- Power to the People’ – so much has happened

“How can ‘this’ piece not be on the blog!” I had silently exclaimed to myself. After all ‘this’ is where it all started. A session in the office, an informal prompt and I had penned this first, with my limited understanding, for the company newsletter and it was then republished byExchange4Media.com in Jan 2006. It’s… Read more »

Credibility & others…

It’s been a while since I wrote a concerted post and though I really want to sit and write, I think that will only happen next week. Meanwhile…

A text message from a friend Sunday evening prompted me to switch on ‘We the People’ on NDTV. Blogs & Social Media were being discussed and while I… Read more »

In the News – A piece I wrote for IMPACT

The current issue of Impact-the marketing, advertising & media weekly features a piece by me titled – In the News!- under their Insight/ My View section. Here is the text. Do leave your comments if this was useful.

In the news!

A gentleman known to me, CEO of a mid-sized company, was looking a… Read more »