By Rajesh on March 14, 2009
I have been a client earlier and an agency too. At this moment, interestingly enough, with Blogworks and Pitchh.com we are both an agency and a client respectively.
This week brought some interesting perspectives.
As an agency you seek committed relationships, as a client you want to pay for performance and that alone. Retainers/ CPM pricing versus… Read more »
By Rajesh on December 17, 2008
It was nearly two years ago that I first thought about seeding a benchmark survey that captured Blogging & Social Media trends & insights gathered from marketers and corporates. However, there was little action on the ground at that time, but social media has now gained sufficient traction, and we may have perhaps contributed in… Read more »
Also posted in Blogworks, Marketing, Social Media
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Tagged Blogs, Corportes, India, Insights, Marketing, Social Media, Study, Survey, Trends
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By Rajesh on September 5, 2008
Many prospects, and clients, we interact with, talk about starting their blog on a free blog site, such as Blogger.com etc.
That’s a bad-bad way to start your blog/ social media journey, we tell them. Show the tool the reverence it deserves – don’t treat it casually – we tell them. All blogs are not equal,… Read more »
By Rajesh on August 10, 2008
A recent telephone conversation with a friend, a senior communication professional, prompted this post. Do your own experiences as a participant in the communication profession, whether as a veteran or a newcomer, whether an agency or a client validate this paradox? A somewhat controversial one…
It is a paradox emerging from today’s business reality and the… Read more »
By Rajesh on May 21, 2008
Blogworks – Blog the Talk discussion series was conceived to feature the best of learning from the ‘live web’ through panel discussions, talks and one-on-ones – mostly conducted online.
Blog the Talk series is presented by Ideafarms, an IT smart-sourcing company, providing enhanced business value to its globalised clients, through disrupting thinking and innovation.
Growing ambitions of… Read more »
By Rajesh on May 19, 2008
Much excitement coming your way with Blog the Talk- 6 lined up. My friend Ajay Jain
shares his learnings on, what I call, enabled publishing. That’s in a couple of days…
For now, we go back to the Relive the Learning series that I left incomplete. So far we touched upon:
Say more in less.
Close the… Read more »
By Rajesh on May 2, 2008
We continue in our business communication learnings series. I am getting great feedback from many of my younger friends and would try and write specifically for them more often.
In this post, I am taking up “Don’t presume, ask instead.”
“I thought!” is the commonest and potentially the deadliest excuse that anyone can use to explain a… Read more »
By Rajesh on May 2, 2008
We continue in our business communication learnings series. In this post, I am taking up “Close the loop”. Let me try and share a simple example. I am sure you have experienced it yourself:
Our client, Ram (fictitious name), calls me seeking inputs from a recent study. He needs these for a presentation scheduled for tomorrow… Read more »
