I expect most readers of this blog to be familiar with the Old Spice “The man your man could smell like” ad and viral videos (for the uninitiated, the ad by Wieden & Kennedy Portland took this year’s Cannes Film Lions Grand Prix)
And then, this morning I chanced upon this video by Wildstone Talc on… Read more »
I have earlier written about the E Factor in advertising, combine it with cutting edge messaging and you’ve got a winner.
Most parents try everything to ensure that their children are able to live their dreams, unlike many that they themselves could not. You know anyone who didn’t grow up dreaming of becoming a movie star/… Read more »
Many a Wednesday evenings, during my growing up years, the 7.30 pm – 8.00 pm slot was spent in front of the tube. Chitrahaar, the iconic film songs programme, would roll out at 8 pm and given its enormous viewership, most and some of the best advertising of its time would be scheduled prior… Read more »
Many a big brands are re-incarnating this season. But the top grosser in terms of eye-balls and adoration are Vodafone’s semi-alien, semi-ghostly & cartoon-like white bodied creatures called the Zoozoos.
While they were launched to co-ordinate with the second season of IPL and push the Value Added Services (VAS) offered by Vodafone, the happiest news is… Read more »
Sometimes I really don’t understand why brands do the things they do. Take the new global ‘Go’ campaign by Visa.
The description along with the ad on YouTube saysIt’s one tiny, two-letter word that makes amazing things happen. Go is action. it’s the spark that starts the flame that sets everything in motion…, and then you… Read more »
I rarely watch television; even my exposure to advertising, which I love watching, is mostly at cinema halls or on You Tube. Today however was one of those rare afternoons and I just got up after watching a fun interview with Shubha Ji on NDTV Profit, which was immediately followed by Cell Guru on the… Read more »
Even though I haven’t followed the campaign closely, I have my questions about The Times of India’s – Lead India initiative. I could point to some gaps, but this post isn’t about that at all.
In times when I find most advertising flat, and uninspiring, comes this ad, part of the Lead India campaign. I am… Read more »
Suddenly these stickers are everywhere – featuring people and the written word – strategically pasted on ‘high-footfall’ passages in cinemas, malls and stores.
Except that, call me old-fashioned, I cringe every time someone steps on them. It’s like stepping on someone.
I understand visibility, but is that all a brand seeks, so blatantly? What about people featured… Read more »
This comment was not relevant to the post and I would usually not encourage something like this, but as a somewhat popular marketing, communication blog, the subject is topical and indeed contentious.
Indian Advertisers held to Ransom by IBF.
“The festive season is on and this is buzzing time for all advertisers in the Indian advertising… Read more »
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