Learn what you need to know about Social Media and creating your Social Media Marketing Plan.
- Twitter for customer engagement?
- People are voicing their opinion about our brand on blogs and social networks, how do we listen in to draw learnings & insights?
- How can we get out customers to become our brand evangelists & maybe even help us co-create products?
- We are keen to leverage social media for our brand but what about RoI?
These are just a few questions that innovative organizations and marketers are asking themselves today.
Blogworks Social Media Workshops, hosted for your team as a day-long exercise, on your premises or as an off-site, not just help you kick-start your blogs & social media journey with a clear understanding of the conversational marketing and communication phenomenon that's impacting all organizations and brands - big and small alike, but also help you create a strategic social media plan for your brand/ organization.
You will learn and work upon:
- How is the Internet different today - impact on society, brands, corporates and media
- What is social media and related concepts
- Important social media channels like blogs, podcasts, wikis, social networks, content communities, micro-blogging etc.
- Social media impact on marketing, communication
- Relevant case-studies that make social media more touch & feel, and show how returns can be measured
- Social Media life cycle - from buzz and conversations to insights and co-creation
- Technology driving blogs & social media & web 2.0
- Creating your social media strategy using the Blogworks Methodology, which directs us to...assess the need, gauge the environment; develop a strategic plan that's in tune with your marketing goal; engage high impact audience in outreach with a purpose and gauge results, through a measurement matrix that keeps you aligned with goals & objectives
- How to monitor and listen into conversations;draw insights and measure ROI for your social media programme
Who should attend: Management & Leadership Teams, Marketing & Communication Teams, Human Resources and Legal
Who will conduct Rajesh Lalwani, Founder, Blogworks and Kishore Bhargava - leading technology evangelist and CEO of Linkaxis Technologies
Many others have already benefited! Ask for a proposal by dropping us a mail at : workshop@blogworks.in or call Rajesh at +91 98 106 40163.
Here's wishing you a happy ride on social media roads!