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Views of authors are personal and do not represent the views of Blogworks, or any of its clients.
The past week or so has seen Facebook come under pressure for its ‘free speech’ policy thanks to a well-orchestrated campaign by women groups on the issue of content fostering ‘hate speech against women’ finding its way freely across Facebook. There have been several campaigns in the past to get Facebook to remove ‘Pages that promote sexual violence’. The latest campaign has managed to get more widely noticed because it has pulled into the story, one of Facebook’s key constituents – the advertisers.
There is so much creativity out there. We continuously walk towards excellence and improving our projects. Photography, fonts, music and code are perfect examples. Looking for objects and existing implementations is often quicker and more practical than creating your own. For professionals, understanding the boundaries of a license is critical; with this knowledge, one would be surprised by what is available. Creative Commons provides an appreciated source for the modern ‘cut and paste’ culture that has been neglected by traditional copyright law.
Harley-Davidson India’s celebrates 110 Years of Freedom on social.
The celebration was marked by the biggest event in Harley-Davidson India’s history – the first National H.O.G. Rally in Goa, from 31 January to 3 February, 2013. To amplify the event further, since the entire community couldn’t be with us in Goa, we took the celebrations to them via Facebook. To create buzz and build anticipation for the event, an exciting cover photo campaign was initiated. We also shared live content from the event, in the form of quotes from the participants, photographs and videos.
We created an infographic on Allen Solly’s End of Season Sale application that shows how the Blogworks Three ‘I’ Model - Insights Intimacy and Income – was the focus behind putting together an application that was able to translate the engagement with fans and customers online into sales at physical stores for Allen Solly and achieve an unprecedented ROI in the process.
In continuation of our workshop on the topic: Social Media: Going Beyond The Obvious at Sankalp Unconvention 2013, Mumbai, here’s the part focusing on the ‘Engagement Challenge’.
My colleague and co-presenter Amita Malhotra had shared The Content Challenge Talk at #Sankalp Unconvention 2013 (Part 1) here.
We were invited to conduct a workshop on the topic: Social Media: Going Beyond The Obvious at Sankalp Unconvention 2013, Mumbai, the Kumbh Mela of Social Entrepreneurship in India.
The presentation was in two parts – The Content Challenge and The Engagement Challenge and as part of the segment, Alister D Monte from the Milaap team shared a case study from their learnings from their programme.
I recently attended a webinar hosted by Wildfire on ‘Converged Media: How Brands Should Combine Paid, Owned, and Earned Media’. We never know enough. So while we might understand our domain of operation well, webinars are great facilitators in structuring our thought process. The webinar flowed well by first defining the terms, then putting three pertinent questions and finally providing a possible solution. It was easy to comprehend. Here are my notes.