If there has been one word that has seen a lot of hype in 2010 it is Social Media.
There has been a big surge of interest among marketers, brand owners to leverage the platform to reach out to customers. It’s time to move beyond theory, its’ time to talk about on-ground market learnings and challenges. It’s time for IndiaSocial Summit 2010!
IndiaSocial Summit 2010, will bring together names in consumer and b2b marketing, social networking and mobile, on a vibrant platform for a day of insights and stimulating discussions.
The conference features 6 Keynote addresses, and 5 panel discussions featuring industry leaders. Lively delegate participation would be a key differentiation.
Panel #1 Brand Action – social media goes mainstream From ‘good to have’ to ‘critical’ element of marketing and communication strategy, social media has come a long way. This session will feature marketers and social networks talk about how brands are using social media.
Panel # 2 Different Expectations – B2B and enterprise How can B2B marketers leverage social data for product development, customer service, marketing and others aspects of business. Lead generation is a key aspect of B2B use of social media -what are the learnings? How do social technologies facilitate and impact Enterprise collaboration. Is Social CRM just a buzzword?
Panel # 3 The Colour of Money – monetisation & e-commerce Online buying is believed to be the next wave of the Internet. How is social networking impacting online purchase. Social media is influencing offline purchase decisions across many categories, how can marketers participate.
Panel # 4 Mobile is the Present – mobile social networking How will 3G impact the consumers, branding and marketing. India is amongst the ‘mobile first’ countries, yet marketers haven’t really taken the medium seriously. How do we bridge the gap. How is the mobile eco-system evolving.
Panel # 5 RoI – what’s the fuss about? This session bring together agencies, measurement & analytics companies and clients to agree on this contentious topic.
Blogworks in association with NM Incite (a Nielsen/McKinsey company) will also release the ‘India Social Media Report, Edition 2′ at the summit. The report will highlight the nature and level of social media usage by businesses and brands in India, preferred channels, measurements etc. Insights from the report will enable all of us to make educated decisions regarding trends and spends on the medium.
There is an exciting line-up of speakers covering the different aspects of social media ecosystem in India.
- Social platforms
o Kirthiga Reddy, Director-Online Operations, Facebook India
o Hari V Krishnan, Country Head, LinkedIn India
o Amit Ranjan, Co-founder, Slideshare
- Mobile platforms
o Vijay Shekhar Sharma, CEO, One97
o Bill Crawley, Vice President – Worldwide sales, Bubble Motion
o Mohit Gundecha, Head – India Operations, Mig33
o Rajiv Kumar, CEO, Rocketalk
o Chirag Jain, Vice President, SMS Gupshup
o Raj Singh, Managing Director, 2ergo India
o Santosh Desai, MD & CEO, Future Brands
o Sanjay Sahay, Global Head, Digital Marketing, Infosys
o Jaspreet Bindra, Regional Director – Entertainment & Devices Division, Microsoft Corporation (India)
o Abdul Khan, Senior Vice President, Tata Teleservices
o Shruti Verma Singh, Consulting Editor and host All About Ads, NDTV Profit
- Online platforms and services
o Rishi Khiani, CEO, Indiatimes
o Neeraj Roy, CEO, Hungama
o Anurag Batra, CEO, exchange4media
o Vishal Dhar, President-Marketing, iYogi Technical Services
o Ashwani Singla, CEO, South Asia, Penn Schoen Berland
o Robert Holdheim, Managing Director, Edelman India
o Tushar Vyas, Managing Partner- South Asia, Group M
o Rajesh Lalwani, Founder & Principal, Blogworks
o Manish Vij, Co-founder & Chief Business Officer, Smile Interactive
o Gaurav Mishra, Director – Social Media-Asia, MSL Group
o Karthik Nagarajan, India Head, Nielsen Online
o Aseem Sood, COO, Impact Research & Measurement
Delegates, consisting senior industry professionals, would include CXOs, media owners, media Buyers, marketers, communication and HR professionals, social media practitioners and enthusiasts.
There are a few seats left, so don’t forget to register for the Summit – http://www.indiasocial.in/indiasocial2010/register/
See you at IndiaSocial Summit 2010!