I believe the reason I see an increasing number of people opt for a Sony Ericsson or Motorola mobile today (where practically everyone you and I knew used a Nokia handset earlier), is less to do with the performance of their (previous?) Nokia handset and more to do with their 'need' to stand out from the crowd - this is the age of the Individual after all.
Many of these trends are led by the youth and as notebook PCs become mainstream, given the falling prices, I think the individual will seek to stand apart again...with youth leading the trend.
As against mobile handsets, where differentiated design has been as much a driver as the features, laptops have all looked the same - until now!
Continue reading "The age of the 'individual'." »
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