As a communication professional, it has been an endeavour to help corporates and brands keep their visual and text communication simple. To convince them that ‘less is more’ :)
I regularly rework my own and my colleagues copy to make it shorter by 20-25%. It can work magic.
I chanced upon this article a couple of months ago. Talks about why and how google keeps its home page simple, and more. Really one of my favourites.
Enjoy.
(What did bring a smile to my face was that the article itself is over 3000 words :) - but worth it, I promise.)
Recent Comments
Razia Kuvale on 10 Commandments for being a Facebook celebrity: This is so
Amita on 10 Commandments for being a Facebook celebrity: @slippy ye
rekha on 10 Commandments for being a Facebook celebrity: You write
Slippy on 10 Commandments for being a Facebook celebrity: Thou shall
Amita on 10 Commandments for being a Facebook celebrity: Hi Shrey,
Shrey on 10 Commandments for being a Facebook celebrity: Thou shalt
Amita on 10 Commandments for being a Facebook celebrity: Hey Yuvika
Amita on 10 Commandments for being a Facebook celebrity: Hi Aanchal
Aanchal on 10 Commandments for being a Facebook celebrity: This is so