It's about the US arm of Mahindra using a blog to sell their tractors. Life of a Farm blog is part of the strategy to take on Deere - the American agricultural equipment company.

Jonathan, who led the initiative, says:

MahindraUSA sells tractors. They’ve got, in all honesty, great products at relatively low prices. The challenge was to get the word out to the large amount of small farmers and ‘hobby farmers’ - those who do farming on the side. Mahindra hasn’t had great name recognition because they’re relatively new here in the states.

They seem to be getting traction...good going Mahindra.

Can what works for Tractors, work for an SUV? I think so - people love their cars and love to talk about them (1,2,3).

I would love to see a Mahindra Scorpio Blog! :)

There is so much to learn in the social media space that it's imperative to collaborate, exchange notes, and help best practices evolve. We would endeavor to showcase the best of learnings from the blogosphere/ social media in our Blogs that Work series (It could even be a social media campaign and not just blogs. However, a personal musings blog doesn't qualify) for all of us to benefit.

The idea is simple - send us a case-study; if we find it interesting, we will first feature it on the blog and then put it up on the Resources page on www.blogworks.in . Write in at: conversations(at)blogworks(dot)in

Please follow this basic format for consistency:

About-Company/ Organisation

Key Highlight
Executive Summary
Need
Challenge
Solution
Results
Future