One of my colleagues was sharing a graphic yesterday showing the evolution of social media from a focus on community management to strategy to insights. We spoke about how content will be the natural next step to that evolution.
Content and storytelling is already one of key focus areas for us at Blogworks. So, when I was invited last week to speak at the Future Leaders Cafe, an event organised by TERI on sustainability and leadership, it was my natural choice of subject. My co-panelist, Arun Jay from Slideshare spoke about how the platform can be used for visual storytelling. I explored the new realities of social media, how ‘compelling social content’ is a must for having a meaningful presence on the social web. Since the audience was mostly students and working professionals, I focused large part on some free tools that can help enhance the storytelling.
Check out the deck and do share your thoughts: