Harley-Davidson India* has the highest engagement per fan compared to 17 top brands which are respective category leaders on Facebook according to our internal study at Blogworks.
We compared the engagement scores for the 17 top brands which are category leaders on Facebook in India according to the report published by Unmetric in January 2014. Harley-Davidson India led engagement per fan with a score of 0.51:
|Yepme Shopping||Retail Chain||0.27|
|Maybelline New York India||Personal Care||0.11|
|Samsung Mobile India||Mobile & Handhelds||0.10|
|Domino’s Pizza India||Restaurant & Cafe||0.07|
|MakeMyTrip||Travel & Tourism||0.05|
|Surf Excel India||Home Care||0.05|
|ICICI Bank||Banking & Finance||0.04|
|Godrej Appliances||Home Appliances||0.04|
|Panasonic India||Consumer Electronics||0.03|
|LIC India Forever||Insurance||0.02|
|Pepsi||Food & Beverages||0.01|
Harley-Davidson India had the highest average monthly interaction rate among the brands compared. After Pepsi and Yepme Shopping, Harley-Davidson India also had the third highest average monthly people talking about us rate (PTAT) on Facebook.
*Harley-Davidson India is a Blogworks client.
Amidst growing concerns around decline in organic reach on Facebook, SimplyMeasured recently undertook a global study to compare the change in consumer engagement for top brands over a year. Two brands on the list, Harley-Davidson and MTV saw an increase in engagement as per the study.
We decided to undertake a study in the Indian context looking to compare the engagement rates of top 17 brands across categories for the past 6 months. Using Quintly, a leading social media analytics tool, we compared these top brands on their engagement, interaction rate and PTAT using the data for the period, Jan 01 2014- June 25, 2014