An Introduction, background and about our Team
Introduction
Founded in 2006, Blogworks is a consulting firm, delivering strategic social media and technology solutions to global brands and organisations.
We have been associated with some of the most successful social media programmes for consumer brands, media companies, for-profit, and, not-for-profit organisations.
We follow a strategic approach, which helps assess the need ; develop integrated solutions in tune with your objectives, engage in outreach with a purpose; and gauge results through a measurement matrix aligned with goals and objectives. Blogworks promises great ROE – return on engagement – for going social.
Constantly contributing to thought leadership through Industry initiatives, reports and writings, we recently seeded IndiaSocial, a knowledge focused social media community.
It is our culture of participation and constant innovation, combined with the focus on a disciplined approach that helps us deliver strategic solutions and measurable results to our clients.
Aware that our reputation is the sum-total of all our actions, not just some of them, we are a firm based on highly ethical conduct with our stakeholders.
We partner with best-in-class associates in technology, design and other areas, to deliver 360 degree programmes.
Learn more about our Services
Background
We believe that the role of marketing and communication has changed in today’s networked environment, which is bringing individuals together into tribes of choice. Where earlier mainstream media alone was the key conduit through which information traveled and opinions formed, no longer is the individual dependent on just the media to be heard – She and her peers are coming together on social networks, blogs, content communities and forming tribes, sharing opinion and voicing their concerns on a variety of social issues, customer services, brand experiences, politics, life.
Social media is influencing opinion and purchase
Mainstream media itself is evolving, integrating social media, to stay relevant to the times. Not the types to be left behind, celebrities and politicians too have joined the social media space engaging stakeholders.
Social media has forever changed the dynamics of how the Internet is consumed : – from predominantly being a work tool, to becoming a tool for personal expression and connections. Marketing and communication ought to change too, for, marketers now have the opportunity to participate; to narrowcast messages; to change the tone from sales pitches, to personal conversations.
However, participating in this environment is not about following tradition; the rules are different.
It is our effort to interpret these conversations to draw insights that help you; and engage your stakeholders by facilitating transparent communication and conversations.
So far, there has been selective adoption of social technologies in the Enterprise environment in India. However, Social Technologies are beginning to find a willing ear (and more mainstream adoption) within the Enterprise – a few factors have contributed to this:
- Need to connect teams separated by geography
- Familiar is favourable: wide adoption of social media, particularly social networking, has made a large working population very comfortable with the connected environment
- The success of social media in marketing has given organisations confidence, and insights, to tread forward on the Social Enterprise journey
Learn more about our Services
Our Team
Our live-wire team consists of talented and committed professionals with shared values and extensive 360 degrees communication, marketing, media and technology experience, gained by working with some of the best companies and managing some of the best global brands.
Rajesh Lalwani, Founder and Principal
Rajesh is the Founder and Principal of Blogworks, a consulting firm, which provides strategic social media solutions to brands and corporates. He is also the Principal Coordinator of IndiaSocial, a knowledge focused community around social media.
A marketing and communication professional, with 16 years of relevant experience, he has crafted marketing, public relations and digital media strategies for prominent global brands.
As an observer of media and communication trends, he recognised change early and identified social media (the term did not exist back then) impact as early as 2004; he has been helping clients with blog and social media strategies since.
Besides writing a popular marketing blog focused on bringing out insights, Rajesh’s regularly writes for prestigious publications. His views on the future of marketing and social media are regularly featured in the media.
Rajesh is often invited to speak at prominent national and international marketing and communication conferences. He conducts engaging workshops for professionals on subjects of social media concepts and impact, communication and branding. He regularly gives guest lectures at universities and enjoy these interactions with his young ‘teachers’ the most.
He has served on committees for trade associations and as a jury member for prestigious marketing awards.
Rajesh has eclectic tastes in life; he loves reiki, trees, fragrances, yoga, reflexology and tea, just as much as he loves horses, polo (doesn’t play, yet), movies and more…
A global citizen, Rajesh is presently located in New Delhi, India, but works with clients from across the world. Connect with him at rajesh[dot]lalwani[at]blogworks[dot]in. Read his full profile.
Rajika Talwar, Knowledge Manager
Rajika completed her Masters in Communication Management from Symbiosis Institute of Mass Communication, following which she worked with Text 100, a specialist public relations firm. Before joining Blogworks, Rajika was handling marketing and communications for the classical music label Music Today (a division of the India Today Group).
Bubbly and energetic, Rajika is a yoga and travel enthusiast and loves cleaning, cleaning and cleaning.
She is presently based out of New Delhi.
Amita Malhotra, Knowledge Manager
Prior to joining Blogworks, Amita worked with Genesis Burson-Marsteller, one of India’s most respected public relations firm, where she managed campaigns for brands across corporate and lifestyle verticals.
Amita pursued English Literature at Lady Shri Ram College (LSR); she undertook her Masters in Communication Management from the Symbiosis Institute of Mass Communication, Pune.
A great fan of ‘useful’ processes and templates 
, Amita enjoys fusion music and weekend trips with family.
She is presently based out of New Delhi.
Megha Talwar, Knowledge Manager
Megha is a marketing communication professional, and prior to joining Blogworks, she was with Dun & Bradstreet where she handled Dell as a key account. She has dabbled in various genres of marketing communication, from events to advertising to database and direct marketing.
A stickler for cleanliness and order she could well be leading to an regimental quartermaster command .
Megha is presently based out of Bangalore.
S Swetha, Knowledge Executive
Swetha has done her MBA in Advertising from the Symbiosis Institute of Media and Communication and graduated in English Literature from the University of Delhi. She has an ardour and penchant for photography, fine arts (sketching), singing and graphic design.
She is presently based out of New Delhi.
Neha Chandok, Knowledge Executive
Neha has completed her Masters in Mass Communication and Journalism from Punjab University and graduated in English Literature from St. Bedes, Shimla.
She has been blogging for three years now and is equally passionate about traveling, photography and literature. Other than that coffee, music and good movies make her day.
She is presently based out of New Delhi.
